Need for Needfinding

August 14, 2011 § Leave a comment

Assigned reading included:

  • Chapters 4 and 5 of New Products Management.
  • Paitnik, D., and Becker, R. (1999) Needfinding: The Why and How of Uncovering Peopleʼs Needs, Design Management Journal, 10(2), 37-43.
  • Preface, Ch1,2 of ‘Getting Started with Arduino’
Havn’t had the chance to check out ‘New Products Management’ from the library yet, on my short todo list.
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The Needfinding article was an extremely well written and useful article. It served as a great reminder to the important lessons taught in user interaction design.
Arduino brief. It reminded me of the need for user observation and why focusing on needs are important:
  • Needs last longer than any specific solution. Therefore, we must look beyond the immediately solvable problem.
  • Needs are obvious after the fact, not before. “People become acclimated to their problems, often developing work-arounds to circumvent a need. In doing so, they can become oblivious to the need’s existence.1”
An article on some practical advice in direct observation was also linked.
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The introduction to ‘Getting Started with Arduino’, was inspiring, especially it’s take on leveraging existing hardware (and software) to experiment and create.
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